For years they were happy to go unnoticed, preferring to adopt a small local player persona. But this heavy weight market leader is no longer content to hide. Instead it has chosen to stand out with a bold, distinctive new identity born from the mark of our local rubbish trucks, delivered as a proud, confident and vital part of New Zealand’s modern day infrastructure.
In a rapidly changing market AKA needed to build greater awareness and re-establish its point of difference in the minds of parents. We did this by revealing a story that can only belong to AKA – that of an authentic kindergarten experience giving children the essential foundations in life skills.
The Heart Foundation needed to get hearts pumping about the life saving value that HF is achieving from generous donations. The Big Beats idea plays out through the document with bold dramatic ‘beats’ delivering the high notes that build towards an overall picture of positive improvement.
Reinvigorating a 60-year-old yet highly potent New Zealand corporate brand was an exercise in operational and cultural change as well as visual identity design. Debt is an emotionally charged subject for both client and customer and, no matter what the story behind any debt, or how steep the climb is to sorting it out, a debt must and will be resolved.
Designed in magazine style, the 2014 Shareholder Review and Annual Report draws our audience’s attention to the company’s achievements with the overarching creative idea of successful design.